Giovanni Castelli is the content specialist for Optometry Times. He is a 2014 graduate of Cleveland State University with a degree in Communications and a focus on public relations. He has a Morkie named Chewie and is a lover of pizza, Star Wars, and all things sports.
Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Human nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.
By 2020, millennials will make up 50 percent of optometrists’ patient bases, and they’ll have up to $1.4T in spending power, says Thuy-Lan Nguyen. She spoke about managing millennial patients and staff at SECO 2017.
The Maryland Optometric Association (MOA) introduced a bill to the state legislature that would expand its scope of practice in the state. The bill would allow ODs to order tests, Rx all agents, remove foreign bodies and put Maryland (MD) on par with other states.